Direct Online Ordering for Restaurants

Your food is yours. Your customers should be too.

Every order that goes through a marketplace platform — Talabat, Uber Eats, DoorDash, Toters — costs you 15-30% in commission. On a $20 order, that is $3-$6 gone. Over a month of steady delivery volume, those commissions can exceed what you pay in rent.

And the cost is not just financial. When customers order through a marketplace, the platform owns the relationship. You do not see the customer’s email. You do not control when they see a promotion. And your restaurant sits right next to your competitors, competing on price and positioning rather than the quality you have built.

Direct online ordering changes this. Your customers order from your link, on your menu, with your branding. You keep the full order value and the customer data.

The problems with marketplace-only ordering

Commission that scales against you

Marketplace commissions are percentage-based. The more you sell, the more you pay. A restaurant doing $15,000/month through a platform at 25% commission is paying $3,750/month for the privilege of being listed. That is money that could cover an employee’s salary, a kitchen upgrade, or better ingredients.

You are building their brand, not yours

Every time a customer orders through a marketplace, they associate the convenience with the platform — not your restaurant. If that platform raises fees, changes algorithms, or deprioritizes your listing, you have no recourse. The customer relationship belongs to them.

No customer data means no repeat business strategy

Marketplaces rarely share customer contact information. You cannot send a thank-you message, offer a birthday discount, or notify regulars about a new dish. You are running a restaurant blind to who your customers actually are.

How Simplrr handles direct ordering

When you set up Simplrr, your restaurant gets its own link — something like simplrr.app/your-restaurant. Customers visit that link from any device, browse your menu, and place orders. You receive everything on one dashboard, whether the order is from a walk-in, a phone call, or the online link.

What this gives you

• Zero commission — Simplrr charges a flat monthly fee, not a percentage of your sales. A $20 order stays a $20 order.
• Your customer data — See who orders, what they order, and how often. Build a rewards program to bring them back.
• Your brand, your menu — No competitor listings next to yours. No marketplace branding. Customers see your restaurant.
• Real-time menu control — Update prices, add specials, mark items as unavailable — all from your phone or tablet, instantly reflected on the ordering page.

Promoting your direct link

The link only works if customers know about it. Most restaurants promote it through channels they already use:

• WhatsApp — Share the link in your business WhatsApp status or customer groups
• Instagram and Facebook — Add the link to your bio, stories, and posts
• QR codes — Print a QR code for tables, takeaway bags, or your front door
• Google Business Profile — Add the ordering link to your Google listing so customers can order directly from search

Pricing that makes sense for a restaurant

Marketplace commissions are unpredictable — they scale with your revenue and can change without warning. Simplrr pricing is flat and transparent.

Pricing last verified: March 2026

This is not an argument to leave marketplaces entirely. Many restaurants use marketplaces for discovery — to reach new customers who are browsing — and direct ordering for repeat business. The two can work together. The goal is to stop paying 25% on customers who already know your name.

Get started

Set up your menu, share your link, and start receiving orders directly.

Start free — no credit card, no hardware. Or try the demo to see how it works.